Welcome to BHLD (pronounced “behold”)! My name is Nate and my partner in crime is Tara. She’s well, I’m not sure where she is… I’m sure she’s lurking around here somewhere… 😉 Anyway, we’re both very excited to be at this stage telling you about what we’re trying to do here. And that’s coming from two people that get awkward talking about ourselves. That said, the launch of this site is a major step for us in our business journey and we’re so glad you’re here with us, truly.

We’ve never had a “real” business like this one, so it’s been a journey into the unknown for us. We haven’t had a lot of help along the way and it’s been a learning experience to say the least. We are bound to screw up along the way and make mistakes… you’ve been warned. What makes this so different for both of us is that this is the start of something we’ve been wanting to do for a very long time.

Tara and I have had a dream of starting our own business for years. We’ve always had a soft spot in our hearts for design that spoke to us. We grew up in the 80s and 90s so we’re into some “older” styles and aesthetics. We both love anything that reminds us of the good times in our childhood.

As a kid I remember watching a lot of tv and both the shows and commercials really had an impact on me. For me, TV was pro wrestling, Voltron, the Transformers, Ninja Turtles, Salute Your Shorts, Parker Lewis Can’t Lose, lots of random sports, and all those commercials in between. I remember popping in blank VHS tapes to record shows. Playing Atari, Nintendo, and eventually having a computer.

Some of my best memories as a kid involved riding my bike into town and going to the arcade in the mall. I would pump handfuls of quarters into machines, eat nachos and hot dogs, then ride to the grocery store and get a quarter pop, sit on the bench, and people watch.

I miss those days, but love that I had them. Now I think about and observe those memories as creative inspiration. Which cuts to the root of our name, BHLD (behold). According to the dictionary, in Old English, behold meant to “thoroughly hold onto something”. Childhood memories are certainly that for me.